Benefits of All Sensodyne Products

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Specially formulated for sensitive teeth

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Cavity Protection

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Breath Freshening

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Whiter Teeth
Fast Relief for Sensitive Teeth
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Gum Protection
Repair for Sensitive Teeth
Multi Benefit
Enamel Strengthening
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Multiple Benefits
Teeth Whitening
Fast Sensitive Teeth Relief
Deep Cleaning
Gentle Cleaning
Gum Care
Sodium Lauryl Sulfate Free
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Sensodyne Clinical White

Get two benefits in one every time you brush. Sensodyne Clinical White Stain Protector toothpaste combines our most advanced whitening technology with 24/7 care for sensitive teeth**. Clinically proven whitening ingredients remove stains, polish teeth, and help prevent future stains for 2 shades whiter teeth*. Specially designed for sensitive teeth, Sensodyne Clinical White is gentle on teeth and enamel safe. It provides all the regular benefits of an everyday toothpaste, comes in fully recyclable packaging and is also great tasting and will leave you with minty fresh breath. Enjoy whiter, brighter teeth†† with Sensodyne Clinical White Stain Protector toothpaste.

*after 8 weeks with twice-daily brushing
**with twice-daily brushing
†Dentist Survey, UK, 2023. For verification: mystory.gb@haleon.com.
†† vs a regular toothpaste with twice daily brushing

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  • Sensodyne Clinical White Enamel Strengthening toothpaste is Sensodyne’s Most Advanced Whitening Technology.
  • Scientifically Proven to Whiten Teeth by 2 shades* and provide 24/7 care for sensitive teeth**
  • Clinically proven teeth whitening ingredients removes stains, polishes teeth and helps prevent future stains.
  • # 1 Dentist Recommended brand for sensitive teeth†
  • Gentle on teeth and enamel safe.
  • Fully recyclable packaging: recyclable tube, cap and carton

*after 8 weeks with twice-daily brushing
**with twice-daily brushing
†Dentist Survey, UK, 2023. For verification: mystory.gb@haleon.com

  • Sensodyne Clinical White Stain Protector toothpaste is Sensodyne’s Most Advanced Whitening Technology.
  • Scientifically Proven to Whiten Teeth by 2 shades* and provide 24/7 care for sensitive teeth**
  • Clinically proven teeth whitening ingredients removes stains, polishes teeth and helps prevent future stains.
  • # 1 Dentist Recommended brand for sensitive teeth†
  • Gentle on teeth and enamel safe.
  • Fully recyclable packaging: recyclable tube, cap and carton

*after 8 weeks with twice-daily brushing
**with twice-daily brushing
†Dentist Survey, UK, 2023. For verification: mystory.gb@haleon.com

Sensodyne Repair & Protect
Deep Repair

Sensodyne Repair & Protect Deep Repair toothpastes help repair, strengthen, and protect sensitive areas of your teeth and provide lasting sensitivity protection with twice daily brushing. They build a repairing layer over the vulnerable areas of your teeth, protecting them from triggers that cause sensitivity pain.

*Forms a protective layer over the sensitive areas of the teeth. Brush twice a day for lasting sensitivity protection.
**With twice daily brushing.

† vs your mouth’s natural defences
† † With a healthy diet. Brush twice daily to keep up protection.

  • Clinically proven sensitivity relief
  • Daily protection for sensitive teeth
  • Deep repair*
  • Long-lasting sensitivity protection**
  • Contains NovaMin Technology
  • Helps to remove stains for whiter looking teeth
  • Clincally proven sensitivity relief
  • Daily protection for sensitive teeth
  • Deep repair*
  • Long-lasting sensitivity protection**
  • Contains NovaMin Technology
  • Extra fresh - leaves your mouth feeling fresh
  • Clincally proven sensitivity relief
  • Daily protection for sensitive teeth
  • Deep repair*
  • Long lasting sensitivity protection**
  • Contains NovaMin Technology
  • Protects against overbrushing
  • Bristles which flex in contact with the teeth
  • Small brush head

Sensodyne Pronamel Active Enamel Shield

Sensodyne Pronamel Active Enamel Shield toothpaste builds 2x the acid resistance against dietary acids versus your mouth’s natural defences and continues to work even after brushing † † to help keep your teeth strong.

† vs your mouth’s natural defences
† † With twice daily brushing

*With a healthy diet. Brush twice daily to keep up protection
** vs Pronamel Daily Protection

  • 2x stronger enamel defence against dietary acids from day 1†
  • Protects and helps to prevent cavities 24 hours a day*
  • Enhanced foaming action**
  • Leaves whole mouth feeling clean and fresh
  • 2x stronger enamel defence against dietary acids from day 1†
  • Protects and helps to prevent cavities 24 hours a day*
  • Gentle and effective whitening
  • Enhanced foaming action**
  • Leaves whole mouth feeling clean and fresh

Sensodyne Sensitivity & Gum

With the Sensodyne Sensitivity & Gum range you can take control of not one, but two aspect of your oral health: It has a dual action formula which is clinically proven to help protect sensitive teeth and improve gum health.

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With twice daily brushing, Sensodyne Sensitivity & Gum:

  • Helps promote gum health
  • Provides daily protection for sensitive teeth
  • Micro Foam formula targets and removes plaque bacteria in the hard-to-reach places in between the teeth and along the gumline
  • For strong, healthy teeth & gums
  • Mint flavour for a soothing sensation

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With twice daily brushing, Sensodyne Sensitivity & Gum Whitening:

  • Effectively removes stains to help restore the natural whiteness of your teeth
  • Helps promote gum health
  • Provides daily protection for sensitive teeth
  • Micro Foam formula targets and removes plaque bacteria in the hard-to-reach places in between the teeth and along the gumline
  • For strong, healthy teeth & gums

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With twice daily brushing, Sensodyne Sensitivity Gum & Enamel:

  • Helps improve gum health
  • Micro Foam formulation targets and removes plaque bacteria in the hard-to-reach places in between the teeth and along the gumline
  • Builds a protective layer over the sensitive areas of your teeth
  • Strengthens enamel surface to help protect teeth from dietary acids, whilst being gentle on enamel
  • Provides an extra fresh feeling

Sensodyne Rapid Relief

Sensodyne Rapid Relief toothpastes provide proven pain relief in 60 seconds. Their unique formulation with stannous fluoride builds a protective barrier over sensitive areas of your teeth, so you can beat sensitivity pain fast—and keep it from coming back.*

*With twice daily brushing

  • Sensitivity relief in 60 seconds
  • Helps prevent and remove tooth stains
  • Freshens breath
  • Cavity protection

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  • Sensitivity relief in 60 seconds
  • Helps prevent and remove tooth stains
  • Freshens breath
  • Mint taste
  • Cavity protection
  • Clinically proven relief in just 60 seconds
  • Long-lasting protection*
  • Helps remove stains for whiter teeth*

Sensodyne Complete Protection +

Sensodyne Complete Protection+ toothpastes provide multiple oral care benefits in one daily toothpaste. With twice daily brushing, they are clinically proven to help protect sensitive teeth whilst helping to remove plaque, maintain healthy gums and freshen breath. Our unique formula is designed with an Advanced Cleaning System, which provides Superior Cleaning Action**. Add a Boost to your daily oral care.

** vs a regular Sensodyne toothpaste

  • Clinically proven to help protect sensitive teeth*
  • Helps maintain healthy gums*
  • Helps remove plaque from teeth*
  • Protect against cavities
  • Superior cleaning Action**
  • Freshens Breath
  • Strengthens Enamel
  • Whitening*

*With twice daily brushing
**vs a regular Sensodyne toothpaste 

  • Clinically proven to help protect sensitive teeth*
  • Helps maintain healthy gums*
  • Helps remove plaque from teeth*
  • Protect against cavities
  • Superior cleaning Action**
  • Freshens Breath
  • Strengthens Enamel
  • Whitening*
  • Extra fresh taste

*With twice daily brushing
**vs a regular Sensodyne toothpaste

  • Clinically proven to help protect sensitive teeth*
  • Helps maintain healthy gums*
  • Helps remove plaque from teeth*
  • Protect against cavities
  • Superior cleaning Action**
  • Freshens Breath
  • Strengthens Enamel
  • Advanced Whitening for an even better whitening action.*+

*With twice daily brushing
**vs a regular Sensodyne toothpaste
+vs other Sensodyne Complete Protection toothpastes

Sensodyne Daily Care

Sensodyne Daily Care toothpastes provide daily care for sensitive teeth. They also offer many of the their benefits of a daily toothpaste, including cavity protection and fresh breath.

The Sensodyne Daily Care toothbrush has been specially designed for people with sensitive teeth. Their bristles are designed to be gentle on sensitive teeth and gums whilst providing effective cleaning.

*With twice daily brushing

  • Long-lasting care for sensitive teeth*
  • Removes stains and polishes tooth surface
  • Provides all the benefits of a regular toothpaste
  • Long-lasting care for sensitive teeth*
  • Freshens breath
  • Mint taste
  • Long-lasting care for sensitive teeth*
  • Cavity protection
  • Extra fresh taste
  • Long-lasting fresh breath feeling
  • Long-lasting care for sensitive teeth*
  • Deep cleans sensitive teeth
  • Advanced cleaning and lasting freshness
  • Freshens breath
  • Extra fresh taste
  • Soft bristles
  • Small soft brush head
  • Gentle in the mouth

Sensodyne Nourish

Sensodyne Nourish is a vegan-friendly* toothpaste. Infused with natural mint and essential oils for an everyday cleansing and purifying experience. Kind to the planet: fully recyclable packaging.

*Contains no animal or animal-derived products.

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  • Nourishes and strengthens
  • Helps protect sensitive teeth
  • Blended with natural mint & citrus oil for a nourishing and cleansing sensation
  • Gentle whitening system
  • Kind to the planet: fully recyclable packaging
  • Vegan-friendly* toothpaste
  • Nourishes and strengthens
  • Helps protect sensitive teeth
  • Blended with natural mint and aloe vera extracts for a clean and soothing sensation
  • Kind to the planet: fully recyclable packaging
  • Vegan-friendly* toothpaste

Pronamel

Pronamel toothpastes are specially formulated to strengthen and help protect your teeth against the effects of enamel erosion from everyday acidic foods in your diet, with twice daily brushing. Pronamel also offers the benefits of a daily toothpaste, including cavity protection and fresh breath.

*With twice daily brushing
**When used as directed

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  • Protects enamel against the effects of acid erosion
  • Strengthens and rehardens enamel
  • Helps whiten teeth*
  • Freshens breath

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  • Protects enamel against the effects of acid erosion
  • Strengthens and rehardens enamel
  • Helps whiten teeth*
  • Freshens breath

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  • Protects enamel against the effects of acid erosion
  • Strengthens and rehardens enamel
  • Freshens breath
  • Extra fresh taste

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  • Protects enamel against the effects of acid erosion
  • Strengthens and rehardens enamel
  • Freshens breath

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  • Protects against the effects of acid erosion
  • Re-hardens enamel
  • Healthy gums*
  • Fresh mint taste

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  • Advanced formulation for enamel care that actively repairs and protects acid weakened enamel, keeping your teeth strong and healthy.

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  • An advanced formulation that actively repairs and protects acid weakened enamel, keeping your teeth strong and healthy whilst gently removing stains.

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  • Protect against dietary acids
  • Prevent enamel loss
  • Care for sensitive teeth
  • Protect against cavities*
  • Clean and freshen your mouth

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  • Long-lasting sensitivity protection**
  • Fresh taste
  • Cavity protection

Sensodyne Mouthwash

*When used as directed

  • Long-lasting protection for sensitive teeth*
  • Fresh taste